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Understanding McLuhan
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07179_Field_TCUM T744.txt
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1996-04-10
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878b
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16 lines
Because the low definition of TV insures a high degree of
audience involvement, the most effective programs are those
that present situations which consist of some process to be
completed. Thus, to use TV to teach poetry would permit the
teacher to concentrate on the poetic process of actual making ,
as it pertained to a particular poem. The book form is quite
unsuited to this type of involved presentation. The same
salience of process of do-it-yourself-ness and depth
involvement in the TV image extends to the art of the TV actor.
Under TV conditions, he must be alert to improvise and to
embellish every phrase and verbal resonance with details of
gesture and posture, sustaining that intimacy with the viewer
which is not possible on the massive movie screen or on the
stage.
There is the alleged remark of the Nigerian who, after